Dr. Dayan’s theory on Subliminal Difference is that providing non-surgical treatments that produce a natural and subtle result with little to no downtime can have big results. In one of his papers he studied the effect of just one treatment of injectable facial fillers on the first impression participants had on strangers (Blinded Evaluation of the Effects of Hyaluronic Acid Filler Injections on First Impressions, pub date 2010).
In order to determine the effects that injectable fillers have once they’re used on the smile-lines (nasolabial folds), Dr. Dayan and his team took photographs of participants before, during, and after getting injections. After, over 300 evaluators looked at photos and rated them (unaware of whether it was a photo of the participant before, during or after injections). The evaluators judged the participants on 9 scales:
1. Social skills
2. Academic performance
3. Dating success
4. Occupational success
6. Financial success
7. Relationship success
8. Athletic success
9. Overall first impression
It was found that on the day of the injections there is an improvement in the first impression in the categories of dating success, attractiveness, financial success, relationship success, athletic success, and overall first impressions. Four weeks after participants received the injectable fillers, there was a significant improvement in first impressions for participants across all fields. Dr. Dayan and his research team concluded that full correction of the smile lines (nasolabial folds) with fillers made a positive difference on the first impressions people had of participants.
A quick, non-surgical correction through in-office injectable fillers created an overall better first impression as soon as the day of the procedure. Utilizing subtle treatments that optimize natural beauty can have a large, overarching result in how others perceive a person. Many of these treatments are offered at Dr. Dayan’s office and DeNova Research utilizes this theory in many of our research studies that include fillers, lasers, botox, correcting acne and rosacea.